In the simplest terms, the girl has ‘it’. And I’ve gotta say that unless Columbia Records messes this up fantastically, I think there’s enough raw potential in Dej Loaf to ensure that she’s a worthy investment moving forward. Cynical? Certainly, but I don’t make the rules. If a rapper expects to make anything resembling a dent in the mainstream, he or she is gonna need to stay ‘hot’ or ‘relevant’ or ‘on fleek’ or whatever the fuck the kids are saying lately. For me, this exercise often boils down to evaluating potential singles and their hook making abilities. Rap writers are just tryna predict said rapper’s odds of success moving forward beyond their breakout song.
I have to admit that writing about the latest rapper du jour generally feels like an odds making exercise. Deen would pull a robbery with Lady of Rage over Rah Digga
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